Marketing has changed beyond recognition for many of us, for many of us it's the same old, same old.

We know the buyer is now digital, but we insist on pushing out a message like we did 20 or 30 years ago.

Here is one of the 5 star reviews on my new book 

One of our clients recently recruited a new CMO (Chief Marketing Officer), the CEO writes in my third book "social selling - techniques to influence buyers and changemakers - 2nd edition".  The CEO writes about how he transformed to be a digital company 2 years ago.  Empowering the C-suite to be on-line and present on social media, the CEO, the CMO, the CRO, the COO, the CIO and the CFO.

This positions them as digital relevant to the modern digital buyer.

When they went out to look for a new CMO, the recruitment consultant was briefed to find somebody with 20 years marketing experience, the person lasted 5 months. Why?

Because that person turned up with their cookie cutter of 20 year old marketing techniques.  Building the email list, the Google ads, the SEO agency, none of which you need today if you, as they are, are doing social media strategically.

Going back to when they hired us two years ago

It was interesting, back in the day, that they hired us and also took out an advertising campaign and hired an agency that did spam email.  Both of which were dropped in weeks.

We were told that if we could create 5 SQLs a week the project would pay for itself, we stopped counting, when we were creating 15 SQLs a week.  Of course, the spam email and the advertising campaign created nothing.

Then other wasted marketing spend was dropped

Over time, we have got them to switch off the Google ads as they realised that with great authentic content, that all the C-Suite create by-the-way, they would get the google rankings they need.  After all, who clicks on Google ads anyway? 

Being able to sell higher than the competition

By using social, they are able to sell higher than if you use cold calling or spam email.  Which has also translated into getting into businesses they had only dreamed of. 

But what about recruitment of staff?

Changing the subject for a second, they have grown their staff by 100% this year, through growth most of this is without advertising or using recruitment consultants.  Just think of the savings!  Because being on social, people can see they are a great place to work and apply direct.  This is an area, where as any small business stripping out cost and making yourself more efficient freeing up cash, is a god-send. 

Their VC is amazed and has told them they will IPR faster and at a higher value.

A client you can be proud of. 

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.