I'm constantly amazed at people who are talented marketeers, who when they arrive at work forget to think about why they are on social themselves (not the company).

I challenge them to think about their own habits and behaviors on social media, I then I ask them to name the last 3 adverts they saw and did something about on social. 

Clearly it's a rhetorical question because very few people can remember, and when pushed they tell me that adverts on social media have a habit of pissing them off because they are trying to be 'social'.

So why do you think other people you are 'targeting' with your paid adverts will behave any different?

Many companies rely solely on their marketing teams to create content, however the most successful content marketing campaigns require a team effort. 

From the senior leadership team, managers, quality analysts, to technical support and sales teams, getting the entire organisation to contribute to content has many benefits.

Your team is full of individuals, all capable of sharing unique and exciting perspectives. It can be challenging, of course, to rally everyone around content creation - especially those outside of the marketing department - but in doing so, you can add an entirely new, relevant angle to what you produce. 

Who better to tell a company’s story than its employees? Team members are far more capable than any external marketing agency. 

When team members generate content, they themselves become the face of the company, and consumers often find it easier to relate to a real person than a company entity.

Matching content with a face helps brands gain consumer trust.

Employee Advocacy strategies can unleash so many 'Superpowers' for a company, but just remember if not done within the right framework, and supported by skill based training from experts it can also go very badly wrong.