There is a great post by Carl Willcox, here
Clark points out a number of great points:-
1. That cold pitching on Linkedin is annoying, it is, after all any spam is annoying.
2. It's barely effective, it is, I can only assume that people who use it have a very low expectation in sales and life.
3. It makes you and your company look desperate, not great for your brand or the company brand.
4. It inspires zero trust and confidence in prospects.
But now things are going from bad to worse if you cold pitch on social.
In fact Linkedin is filtering these out, just as most email inboxes now filter spam email into junk, so it Linkedin.
If you want a more technical explanation of how this is done, check out this Twitter thread, here.
This means the £million inmail is over!
Want to know more about social selling, check out my new book
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.
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