I want to start this blog by saying being laid off is hard, I've been laid off.  In fact, it was being laid off that gave me the impetus to form this company, DLA Ignite, with Adam Gray.  A scary proposition at the time.

I should also point out that if you have been laid off and are looking for help with your social presence, then anybody from the team here at DLA Ignite will be happy to help, for free.  In fact we gave our digital download podcast on Friday over to ways that people that have been laid off can help themselves, you can watch this here.

And I repeat, that if you want help in having digital skills to get a job then connect with any of the DLA Ignite team on Linkedin, our company page is here and say I sent you. 

"Is there a connection between layoffs and the use of legacy sales and marketing techniques?"

It was a question posed at one of our internal training sessions.

Is there a connection between layoff and legacy sales and marketing

When we look out over social it looks like there is a connection.  After all, all you have to do is look on social and when a company makes a lay off announcement you can see that the business isn't digital and won't have empowered their employees.

We don't see how a business in 2023 can expect to have a growth strategy, let alone an active pipeline if they are using techniques from the 1980s and 1990s.

What can your business do to stop layoffs?

My biggest worry today is that employees are being laid off through no fault of their own.  Employees today MUST challenge and question the leadership of the business, because if a business is still using cold calling, email marketing and advertising, it is putting it's employees at risk.

If a businesses leadership team is not present and active on social media, they are placing the employees at risk.

Any business that thinks social is somehow "tinkering around the edges" for example, getting somebody in to do a 2 hour "hints and tips" session again, is placing their business at risk.  Here we are in the middle of a 4th industrial revolution and the answer isn't a 2 hour hints and tips session.  You are literally wasting your money and giving you employees hope.  Hope that will soon be dashed as a 2 hour hints and tips session will generate nothing.  You didn't learn to ride a bike in 2 hours. 

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.