10/7/2019 12:00:00 AM The Best Article About Copywriting this Year By Peter Springett It's hard to keep track of the best articles about content these days. The whole things gone a bit meta. I mean how do you make your...
5/26/2019 7:57:38 PM Curious consumers and the unstoppable rise of the podcast By Peter Springett Confession. I've steered clear of podcasts until recently. Partly the name itself, another one of those interwebby portmanteau...
5/4/2019 12:00:00 AM Influencer marketing: The authenticity paradox By Peter Springett At work we've really upped our influencer and customer-advocacy program. It's taken us to 13,000 Instagram followers from less than 1,000...
1/30/2019 8:01:54 PM Influencer marketing dead? Think again By Peter Springett Most articles claiming that influencer marketing is dead or dying are mostly wrong. I say mostly, because it is true that the...
9/18/2018 7:55:03 PM Content? Keep it simple, stupid! By Peter Springett 'Creative ideas are tanking your content strategy' says this article from PR University. I couldn't agree more. I'd qualify this by...
9/2/2018 1:13:50 PM B2B content marketing plus video. It's time you woke up! By Peter Springett If you think that content marketing and video marketing is just for consumers, think again. All the evidence shows that time-poor execs...
8/1/2018 5:58:49 AM Content marketing. Are we stoking the fires of fake news? By Peter Springett I love films and I love a good old-fashioned blockbuster. So the headline of this article grabbed me. A good old-fashioned look at the...
7/29/2018 3:32:10 PM 'We need more video!' The most pointless marketing statement ever. By Peter Springett It still crops up in conversation. "We need more video". Variations include: "Our competitors use video a lot", and "My nephew doesn't...
1/12/2018 5:39:40 PM Please Mister Postman, look and see is there's an email in your bag for me? By Tim Hughes Email has controlled people's lives for too long now, I've done what I can do to remove it from my life. From a personal prospective, all...
1/6/2018 8:10:07 AM In Marketing? 2018 Is Where you Need an AR and VR Strategy! By Tim Hughes My partners son purchased us a https://www.prynt.co/#/?_k=u1audw for Christmas. Great little machine, you take a video and it prints the...
1/4/2018 11:45:08 PM In the US - GDPR Changes the Way you Sell - Are You Ready? By Tim Hughes Many people I've spoken to who work in the US don't seem to yet have worked out the importance of GDPR. Where as PWC research seem to be...
1/2/2018 4:16:55 PM Why Marketing Ruins Everything! By Tim Hughes If somebody was about to throw you a right hook, what would do? Duck, of course. It's what we do. Gary Vaynerchuk has a great metaphor...
12/22/2017 12:00:00 AM Data Science in Marketing Grows Up - Saying in a Meeting "I Know" Rather than "I Think" ... By Tim Hughes I was talking to a non sales and marketing friend yesterday and he said, that everything we do today is about data. He went on to tell...
12/21/2017 9:31:22 AM Yoshimi Battles The Pink Robots - Alexa, Get Me an Artificial Intelligence Strategy By Tim Hughes This research asked 500 marketers which trend they felt the most unprepared for and "of course" Artificial Intelligence, Augmented...
12/13/2017 11:47:06 AM All I Need Is the Air That I Breath and Social Media By Tim Hughes The Hollies released a version of the song "The Air That I Breathe" in 1974. I was 9. I remember (probably over thinking) but why was...
12/10/2017 5:51:14 PM Why People and Process are Your Secret to Martech Success By Tim Hughes I've watched a marketing automation project fail. It was a case study on how not to implement marketing automation. Take, probably the...