I had a check up recently at the Doctors, they take a blood test and then you get to find out, what is wrong and what is right with you.
I'm pleased to say I was given the all clear, sugar levels, blood pressure, cholesterol were all OK. All OK apart from one thing, my weight.
I need to lose some.
I (try) and control my diet, by reducing the amount of carbohydrate I eat and I try and run 5K x 3 times a week. It isn't easy. I'm writing this on a Friday and have still only run once.
It's an ongoing mindset and habit change.
What I don't need is spending two days in the gym and thinking that will solve things. I need to keep running three times a week for the rest of my life. I need to change my diet for the rest of my life.
What has this go to do with sales and marketing?
We often get people come to us and say, will you come to Glasgow and teach our sales team social selling in a day.
Social selling is a change of mindset and change of habit. Just like my weight, it cannot be sorted by a "day" in the gym. It cannot be sorted by a "masterclass".
Come on, how many courses have you been on and then done nothing about it when you get back to your desk?
After all, knowing and doing are two different things!
(It cannot also be sorted by templates).
Our social selling program is the only program in the world that is built in change management to help the students with the mindset change and the habit change.
It provides a skill for life! Very soon it will be not just a course, but a internally recognised qualification. The only one in the world.
We are also the only company in the world that has a global capability. So matter where you are, UK, US, Canada, Asia, Europe we have one of our "personal trainers" that can help you.
Want it in French, in France, no problem, German in Germany, no problem, American in America. With 500 people in our team, we will be able to help you change, based on local customs and language.
Time to get fit?
Most of your sales are from disloyal customers who have the luxury of choice. Hence, you need to constantly build and reinforce your brand in their consideration sets to increase the probability of them buying from you. Besides, you can’t ignore those who haven’t bought from you yet. Reaching the disloyal and non-customers is what long-term mass advertising excels in.