After 25 Years Of Digitisation, Ten Top Insights
An interesting article, but it misses three key points.
1. The death of marketing as we knew it - The fact that the old ways of...
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Why Technology Decisions Lead to Digital Transformation Exhaustion
There is a saying that if you have a hammer everything is a nail.
The same with digital transformation. The Marketing funds sit with...
What’s Really Driving Disruption (It’s Not Technology)
I'm sitting writing this in San Francisco, while Adam and I have meetings with a number of companies.
One of the things that is telling...
Measurement Is Essential To Success
Your Digital Transformation is a success. Is it? How do you know?
I often read articles about how great a digital...
Transforming A Large Organisation Needs Two Perspectives
The two prospectives that you need to take into account for business change, are, one, changing both mindsets and habits and the second...
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