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69% of board directors say that the effects of the pandemic accelerated their #DigitalBusiness initiatives. The challenge for CFOs?
"Sixty-nine percent of board directors say that the effects of the COVID-19 pandemic are accelerating their...
How much do you feel in control of sales today?
Is making no change to my sales team an option in the world today?
Here at DLA Ignite we have a group training session every Monday. Apart from the obvious benefit of investing in the team and...
Retailers Whose Content is Informational and in the Form of Stories Are Really Succeeding.
If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...
Why Retail Can't Afford To Stay Front of Mind Now and Then.
As we look to try and kick start what was an extremely difficult sector pre Covid I genuinely believe that retail has now got the chance...
Why 'Omni-Channel' in Retail Doesn't Always Equate to Success.
If you're the biggest and best in your sector today you won't be for long, the internet has allowed millions of people around the world...
If Ad Tech Is the Disease Can Storytelling Be the Cure?
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the...
Can my prospects and clients get value alignment with my business though social selling?
Can Marketing Still Lay Golden 'Growth' Eggs in a Post Pandemic World?
Prior to this pandemic marketing communications should have been about 8% of the marketing function’s duties.
However, it...
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