The 3 Things About Marketing That Never Change
1. People hate being interrupted and broadcast (pitched) at
2. Brands don't matter - I don't care about you, your company, your brochure...
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Totally agree with this article, you should cut Marketing, but you do need to spend the money on Marketing wisely.
In the past it didn't...
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Interesting article about how Marketing budgets are falling.
One of my team just shared with me an interesting story about how the world...
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My partner had her car services the other day and she got a hire car. The hire car was built in South Korea and down the side of...
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Do you remember the good times before Covid19?
In the past, I worked for organisations where sales plans and marketing plans didn’t...
Shoring Up Your Marketing Strategy in Turbulent Times
“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
How B2B brands are Responding to ‘Forced Digital Transformation’
At the end of this Podcast (34:45) ServiceNow’s Vice-President of Marketing for EMEA Rhiannon Prothero says (and they are talking about...
Rethinking B2B Content Marketing In Response To COVID-19
“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
Covid19: Authenticity is now more Important Than Ever During the Coronavirus
I’ve just watched an article on the BBC News that British Premier League Footballers are turning to the internet during this lockdown...
Why Marketers Can't Realize the Full Potential of Their Martech Stack
When modern marketing started back in the 1980s you only had a few “tools” available to us. Advertising, using the phone, so cold calling...
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