83% of Marketers Rip-and-Replace a Martech app Each Year — Here’s Why
It all seems very plausible from the Martech suppliers sales pitch. You have a pipeline problem you need more leads and meetings...
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Meet Your New Buyers: Millennials
Millennials have power.
We've just has a General Election in the UK, the outcome is not what we are discussing here. But ...
Go to Twitter...
Any Company that Relies on Google Search to Drive Revenue is in Trouble
There are a number of factors that are driving this.
1. The ad revenues are reducing. There are a number of factors at play here. The...
The One Thing Fitness Models Know That Many Marketers Forgot
I had a check up recently at the Doctors, they take a blood test and then you get to find out, what is wrong and what is right with you.
Digital and Social is a Great Chance to be, Once and For all Ad Free!
To quote this article
"Gideon Spanier, global head of media at Campaign, writes on the changing face of the advertising industry,...
This Perfectly Captures the Herculean Challenge of Modern Marketing
It never ceases to amaze me some of the things that people who work in marketing say to me.
I was talking recently to a marketer when she...
Have the Differences Between B2B and B2C Marketing Disappeared?
There is a difference between Business to Business (B2B) and Business to Consumer (B2C) but the difference is getting closer and...
5 ways to Master the art of Engagement when it Comes to Employer Branded Content
The problem with marketing is that there is this thing called the internet, oh and social media and that irritant called mobile come along.
B2B Marketing Trends in 2019: Hype vs. Reality
One of the issues with predicting marketing trends is that it is very easy to say that push marketing (sometimes called interruption...
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