2/4/2020 11:05:51 AM 'Don't Do Evil' - Unless your Google!. By Stephen Sumner As marketers we now have access to our customers in every nook and cranny of their lives. But with more layers of technology between us,...
1/16/2020 12:00:00 AM How to Drive Engagement through Sales Navigator By Digital Leadership Associates We always get asked, how often do people log in to LinkedIn? Does my market really post and comment on things in LinkedIn? How do I get...
7/31/2019 3:07:32 PM How to explain inbound marketing to your colleagues By Peter Springett I'm still amazed at how bad marketers are at explaining our jobs to other people. Not just friends and family, but colleagues, even our...
7/30/2019 9:58:23 AM It's in an advertisers interest that you skip those ads By Stephen Sumner Did you know that by 'skipping' those YouTube adverts your actually doing the advertiser a favour? Apologies, I came across this tired...
7/23/2019 10:07:59 AM Advertisers don't want you to skip their ads, but you still do. By Stephen Sumner "Skip The Ad" Who can't wait for that few initial seconds to be over so you can get to see the content that sparked your interest in the...
7/23/2019 9:50:49 AM Why Ad Skipping Video's actually helps advertisers By Stephen Sumner Hands up, how many of you can't wait for the 'Skip Ad' button to arrive on YouTube, how many of you put the kettle on, or leave the room...
3/11/2019 7:20:53 PM Why Your Investors, Auditor and Human Resources (HR) Department Love about Twitter! By Tim Hughes Some interesting research (you have to click through the article for the dissertation). Using Crimson Hexagon (which is now part of...
7/7/2018 5:06:23 AM Why Social Networks Terms and Conditions Are a Red Herring By Tim Hughes Yes social networks terms and conditions are a concern, but let's unpack this for a second. We have terms and conditions for using...
2/12/2018 12:00:00 AM Another year, another 'Young People Quit Facebook' headline By Peter Springett Here we go again. "Young people quit Facebook in droves" comes around nearly as often as 'red wine is good for you' and 'sharks spotted...