4/20/2023 9:35:17 AM Are You A Listening Brand? By Stephen Sumner How to get in front of the right people is a big question all companies ask of their marketing teams, who in turn ask the same question...
2/1/2023 2:01:07 PM SEO Is Dying - Long Live AI Chat & Content. By Stephen Sumner Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
1/25/2023 10:52:24 AM Traditionally There Has Been 3 ways To Get Visitors To Your B2C/B2B Website. By Stephen Sumner The Justice Department and states including California, New York, Colorado and Virginia filed a lawsuit against Google alleging the...
8/19/2022 6:56:10 AM Why Google Are Saying "You Need To Stop Writing For Search Engines". By Stephen Sumner In it's latest series of updates Google seem to have gone back to it's, and the early webs roots. The most recent changes are suggesting...
2/8/2022 9:32:22 AM Zuck Is Gambling on 'Meta' But Will Google Win Out? By Stephen Sumner Google and Facebook are the two dominant online ad companies and have been for years. While the companies do very different things and...
9/13/2021 10:24:14 AM Does the thought of social media keep you awake at night? By Digital Leadership Associates I find myself drinking more and more coffee lately these days. I love oat milk lattes, can’t get enough of them. It’s not so much I like...
5/10/2021 9:48:12 AM If Ad Tech Is the Disease Can Storytelling Be the Cure? By Stephen Sumner The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the...
2/15/2021 10:23:18 AM How to Structure Your Demand Gen Team By Tim Hughes One of the things that scares me about articles, is it's a least 5 years old in approach. We deal with CEOs every day, who have believed...
2/10/2021 11:17:55 AM Over 80% of execs use social media as part of their decision making when choosing a vendor By Tim Hughes I spotted this article the other day, this is the paragraph that interested me. "A recent B2B buyer survey showed that most senior...
12/27/2020 12:00:00 AM Is A Google Penalty Really a Bad Thing - Or Is it Another Business Transformation Opportunity?. By Stephen Sumner Traditionally there have been 3 ways to get visitors to your website; Searches via Google (paid and SEO)Direct to your website (people...
5/23/2020 11:47:03 AM COVID-19 Sends Digital Transformations Into Overdrive By Tim Hughes I've just finished a day of meetings via Zoom. I used to have a commute, to meet people in offices, to have meetings. Or have telephone...
5/22/2020 2:58:56 PM How to Generate Leads in a Competitive Digital Landscape By Tim Hughes What a difference 8 weeks make. We started March with talk of lock down and we are totally transformed to digital and online. Nobody is...
1/14/2020 11:18:25 AM You create the content and Google get the benefit - is that right?. By Stephen Sumner Now, more than 50% of Google searches end without a click to other content WTF!!! Do yourself a favour and type into 'Google' a search...
11/30/2019 6:37:58 AM Any Company that Relies on Google Search to Drive Revenue is in Trouble By Tim Hughes There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...
8/5/2019 12:27:02 PM 80% of B2B leads come via LinkedIn, but you're still using it to advertise and promote. By Stephen Sumner This is possibly the shortest blog I've ever written, but provides awesome value. And that's because the infographic in the link below...
7/16/2019 12:00:00 AM How to improve Social SEO on Google. By Stephen Sumner A short view on how you can help to get your 'content' optimised for SEO on all search platforms. However, before we go into that I want...