11/17/2020 4:20:59 PM The ROI Dilemma Marketers Face With Programmatic Advertising By Tim Hughes Interesting article that does not really promote the need for advertising. After all, the great blessing of digital is that you can...
10/15/2020 11:12:52 AM Bravery: An Underrated Virtue for Chief Marketing Officers By Tim Hughes We meet many CMOs and the number one thing they say to us is that "marketing isn't working anymore". When I tell this to some CMOs they...
6/30/2020 9:23:04 AM Marketing without Facebook? Let’s Talk About That By Tim Hughes There are a number of companies that are boycotting Facebook ads because their ads can be run alongside "hate speech". This means that...
1/21/2020 12:20:30 PM Is Part of Retail's Future Really Pre-owned?. By Stephen Sumner America’s second hand apparel market is expected to grow to $32 billion in 2020, according to an industry report. That’s up from $28...
1/16/2020 7:39:25 PM PODs - Beans or LinkedIn, which do you prefer? By Digital Leadership Associates A POD in social media terms is where a group of people get together and form a POD to share each others social media posts. The purpose...
12/17/2019 9:22:34 AM What really happens when you spend over £1m on Facebook ads? By Stephen Sumner I came across this slightly dated narrative from someone who has spent quite a bit of time, and quite a lot of money on Facebook...
12/10/2019 11:53:29 AM E-scooter company Unicorn Goes Bust after Spending Big on Facebook ads By Tim Hughes Facebook ads work, I often buy sub £50 / $50 items from Facebook and Instagram. Would I buy a $699 (£531) scooter from a facebook ad?...
9/27/2019 11:45:58 AM Facebook metrics boost your ego, not engagement! By Stephen Sumner If you aren’t an exceptional brand, a top influencer, or the current occupant of the White House, then I hate to be the bearer of bad...
9/9/2019 12:43:14 PM Instagram Stories in Ads, or is it still just an ad? By Stephen Sumner In April, Facebook CEO Mark Zuckerberg said more than three million advertisers were running Story Ads across Instagram, Facebook and...
8/5/2019 12:11:24 PM Facebook TV - is it just another looming Data Privacy issue? By Stephen Sumner The rumors coming out of 'Zuckerberg' land are that the company is still trying to find ways to operate on connected TV's, or Smart TV's,...
7/29/2019 1:25:34 PM The Tsunami of Ad overload, is it sustainable? By Stephen Sumner Are you on Instagram and FaceBook? I read that 1 in 4 post on those platform are now Ads, I also read that in order to maintain demand...
5/6/2019 12:00:00 AM Lead Generation on FaceBook, Really? By Stephen Sumner FaceBook announced Messenger is rolling out two new features for businesses: lead generation templates and an appointment booking...
1/28/2019 9:40:37 AM Digital Advertising sector is facing an uphill Battle By Tim Hughes Interesting article that highlights the annoyance of digital advertising. You know when you go to a websites and there are videos...
12/27/2018 12:00:00 AM The complex digital advertising ecosystem explained By Tim Hughes Let's get this right, it is nearly the second decade of the 21st century and you still think advertising; so interrupting people and...
8/30/2018 4:18:41 PM Social Media Marketing is Evolving, Here's How to Keep Up By Tim Hughes Social Media has evolved, I've been on facebook 11 years and Twitter 9. In that time there has been a massive change, for the better I...
8/3/2018 6:00:27 AM Influencer marketing: Variety (content, platform) is the spice of life By Peter Springett Talk to someone about influencer marketing, chances are you'll hear them mention Instagram in the first sentence. Especially when it...