4/25/2022 9:42:54 AM Questions from the client base #8: "Does digital transformation really apply to us..?" By Digital Leadership Associates What is digital transformation? Marc Benioff, Chairman and co-CEO of Salesforce came up with a good definition…(link to article below)...
1/12/2018 5:39:40 PM Please Mister Postman, look and see is there's an email in your bag for me? By Tim Hughes Email has controlled people's lives for too long now, I've done what I can do to remove it from my life. From a personal prospective, all...
1/12/2018 12:00:00 AM I Got Ninety Nine Sales Tools, But a Meeting? I Ain't Got One By Tim Hughes I meet many companies and their sales teams and the one factor that stands out is the purchase of sales tools, that are given to the...
1/8/2018 12:31:53 PM The Loneliness of the Long-Distance Cold Caller By Tim Hughes It was strange to watch but last year (2017) but there was a phoney (pun intended) war between US (and Australia) based people around...
1/2/2018 4:16:55 PM Why Marketing Ruins Everything! By Tim Hughes If somebody was about to throw you a right hook, what would do? Duck, of course. It's what we do. Gary Vaynerchuk has a great metaphor...
12/9/2017 10:35:11 AM Measuring Your Social Media Efforts is Easy Peasy Lemon Squeezy By Tim Hughes I'm still reading on LinkedIn and it seems to be true from this research that the number one issue for companies is proving an ROI for...
12/8/2017 10:47:18 AM The Age of the #Changemaker in Digital Transformation and Sales By Tim Hughes In 2016 my book "Social Selling - Influencing Buyers and Changemakers", in which we used Google research from 2014, which talked about...
12/6/2017 10:40:31 AM With Social Media used by 40% of the Worlds Population ... So Where is Your CEO? By Tim Hughes I recall speaking at an event as I told the story of how my then girlfriend and I got trapped at a snow bound Heathrow. As you can...
12/2/2017 1:33:37 PM Why You need to Stop Your Employee Advocacy Program Right Now! By Tim Hughes Speaking at a Sales Kick Off recently we did a survey on social media and interesting the criticisms were not of, why you should use...
11/23/2017 8:26:25 AM ABM is Dead! - Account Based Intelligence (ABI) Has Arrived By Tim Hughes I'm pretty cynical about research figures especially from people who are selling you something. I'm sitting in a coffee shop in London...
11/16/2017 4:34:03 PM Digital Strategy - In the Land of the Blind .... By Tim Hughes Interesting report, but no surprises, "same same" as my friends in the Far East say. The usual percentage of CEOs say they get it, CDOs...
11/16/2017 1:55:47 AM The CRM Battle Lines Have Been Drawn - Microsoft Vs Salesforce By Tim Hughes When Microsoft purchased LinkedIN we have been waiting for Salesforce reaction. So with Microsoft becoming cool again, owning LinkedIN,...
11/8/2017 10:44:46 AM Brands and People Alike - Why People Will Validate You Before They Buy By Tim Hughes Interesting article from Gartner about the customer of tomorrow, but is it? Gen-Z and Millennials are already making buying decisions....
11/7/2017 9:47:41 AM 58% of CEOs Don't See A Digital Initiative as a Chance to Win New Revenue By Tim Hughes I've turned the statement around as i think it's more startling. "58 percent of CEOs are not taking a digital-first approach to business...
11/6/2017 11:42:20 AM Work in Sales - Forget Perona's Look for Personalities By Tim Hughes CEB (now Gartner) state that with the number of people that can get involved in a sale for us average salespeople things have got...
11/2/2017 9:40:50 AM Why Artificial Intelligence is a Board Room Issue By Tim Hughes While this article is all about selling the Salesforce AI product, it does raise a number of useful issues and gives a number of...