11/29/2022 9:53:48 AM Why Using The 80/20 Rule Will Make You More Efficient On Social Networks. By Stephen Sumner If your reading this blog it's Friday 23rd December and most of the western world is settling into the festive celebrations so from my...
6/16/2022 10:40:15 AM As the saying goes if it's 'Free' You're the Product By Stephen Sumner We like content,love content, Game of Thrones (never seen it BTW), Peaky Blinders (superb), all kinds of sport Cup (mens and womens) and...
12/29/2021 10:28:15 AM Retail Has a Stock Mountain & It's Getting Worse. By Stephen Sumner According to the Resolution Foundation, millions of families are facing a "cost-of-living catastrophe" in 2022. It says a 1.25% increase...
7/26/2021 9:14:46 AM How do I move away from being ADAM, to the person they want to build a business relationship with? By Digital Leadership Associates Back in the good old days, I was a master of the call. I never used the term cold call, as I always gave my process a little more juice...
7/12/2021 1:45:57 PM How can I be found and trusted by BUYERS & PROSPECTS online? By Digital Leadership Associates As we sit right now in Q3 of 2021, we have been turned, twisted, adjusted, pushed and pulled around to now what looks like a more...
9/28/2020 11:01:59 AM How to Dig Your Way Out of the Lack of Advertising Budget Conundrum. By Stephen Sumner Well, that went quick, not 2 minutes ago it was the most bizzare first half of the year and we still have the 2nd act to come!. Summer...
8/11/2020 9:51:41 AM What Can Retail Learn From Red Bull's Content Strategy - Clue: It Drives Trust & Revenues. By Stephen Sumner When I talk to the C-Suite, one of the questions I ask is for them to tell me what the last 3 adverts they saw on social media were...
4/22/2020 6:19:15 AM Why Retail Needs Vulnerable Leaders At This Time of Crisis. By Stephen Sumner As retail continues to feel the full and brutal brunt of this butterfly winged global pandemic we continue to see those with already weak...
3/27/2020 9:09:06 AM Covid19: Authenticity is now more Important Than Ever During the Coronavirus By Tim Hughes I’ve just watched an article on the BBC News that British Premier League Footballers are turning to the internet during this lockdown...
3/23/2020 12:10:36 PM Retail Leadership - We All Need Help NOW, Here's How! By Stephen Sumner The 'Butterfly Effect' is based on the idea that small things can have a non-linear impact on a complex system. The concept being that a...
3/16/2020 11:25:50 AM Top Low Cost Tips for Acquiring New Customers. By Stephen Sumner Customer acquisition is something every business continues to do, it doesn’t matter if your in B2B or B2C. What varies of course is the...
3/8/2020 12:03:58 PM 3 Reasons Your CMO Doesn't Blog & It's Impact on Business? By Stephen Sumner If you aren’t an exceptional brand, a top influencer, or the current occupant of the White House, then I hate to be the bearer of bad...
9/23/2019 1:32:45 PM Why only 1% of communities create new content. By Stephen Sumner In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the...
8/28/2019 12:00:00 AM If You're on Social Media, are you right with Copyright? By Stephen Sumner If like me you are an avid blogger it's always difficult to not only consistently come up with that great story, but you will also need a...
8/5/2019 1:23:09 PM LinkedIn Tip - If you're Barry Manilow, Go All-In on Being Barry Manilow By Stephen Sumner A lot of people I talk to about starting a blog, or simply just wanting to share knowledge and expertise seem to defer doing it because...
7/16/2019 12:00:00 AM How to improve Social SEO on Google. By Stephen Sumner A short view on how you can help to get your 'content' optimised for SEO on all search platforms. However, before we go into that I want...