There are two critical factors with any change program and transformation.

1. Leadership buy-in and

2. Communicating that change

In my second book "Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing" we provide such a change program that can be used.

We would also suggest using social such as (Slack, Chatter, Teams) as a platform to support that change.

We use Slack and that provides for "everybody" communication, team communication and individual communication all within one environment.