One of the things about SEO is that SEO agencies always make it sound hard, when of course it isn't.
How else will they to get you to part with money for something that is pretty straightforward. Let me give you an example.
We recently lost a piece of business because the prospect was searching using a term on Google that we hadn't realised was a search term. We did exactly what they wanted, but they didn't find us under a normal "social selling" search. This sort of thing is easily done, but by asking the right questions we were able to find the new search term. We then proceeded to write content around that search term and within one week, we were on page one of Google for that term.
The cost to us £zero ($zero).
As a business, we do no outbound marketing, no advertising, no cold calling, no unsolicited emails and we don't attend events. Which means are marketing budget is £zero ($zero) too. Well that's not entirely true, there is our time. But we know that writing content is today the same as prospecting.
We publish a unique piece of content everyday and get three pieces of inbound every day. That's 3 pieces of BANT qualified leads each day. (Obviously) if we had more people we would get more inbound.
If you are doing the right thing GDPR, SEO all of these things will follow and as we all know earned media is 10 times more effective than paid media.
The year-end hustle and bustle is on, marketers. We’re all finalizing next year’s tactical mix and strategy, refining targets, and setting goals—all with the intention of driving bigger, badder, and better results in the new year. When it comes to setting your SEO strategy for 2019, here’s an important stat to keep in mind: 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. For more than two decades, SEO has been a foundational digital marketing tactic. And as algorithms have been refined, content has proliferated, and innovation and technology have changed how we search—competition in the organic search landscape has hit an all-time high.