If Ad Tech Is the Disease Can Storytelling Be the Cure?
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the...
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How to Structure Your Demand Gen Team
One of the things that scares me about articles, is it's a least 5 years old in approach.
We deal with CEOs every day, who have believed...
Over 80% of execs use social media as part of their decision making when choosing a vendor
I spotted this article the other day, this is the paragraph that interested me.
"A recent B2B buyer survey showed that most senior...
Is A Google Penalty Really a Bad Thing - Or Is it Another Business Transformation Opportunity?.
Traditionally there have been 3 ways to get visitors to your website;
- Searches via Google (paid and SEO)
- Direct to your website (people...
COVID-19 Sends Digital Transformations Into Overdrive
I've just finished a day of meetings via Zoom.
I used to have a commute, to meet people in offices, to have meetings. Or have...
How to Generate Leads in a Competitive Digital Landscape
What a difference 8 weeks make.
We started March with talk of lock down and we are totally transformed to digital and online. Nobody...
Any Company that Relies on Google Search to Drive Revenue is in Trouble
There are a number of factors that are driving this.
1. The ad revenues are reducing. There are a number of factors at play here. The...
Why Earned Attention is better than Paid Attention
PPC is a great way to generate immediate traffic and boost sales. A marketer shouldn’t doubt the potential of Pay-per-click (PPC). But...
How to improve Social SEO on Google.
A short view on how you can help to get your 'content' optimised for SEO on all search platforms.
However, before we go into that I want...
SEO Keywords Are Still A Blunt Tool, And You Know What They Say About Tools?
I've written a few blog post about how Websites for both B2c and B2b are starting to lose the lustre when it comes to being the first...
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