If Ad Tech Is the Disease Can Storytelling Be the Cure?
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the...
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How to Structure Your Demand Gen Team
One of the things that scares me about articles, is it's a least 5 years old in approach.
We deal with CEOs every day, who have believed...
Over 80% of execs use social media as part of their decision making when choosing a vendor
I spotted this article the other day, this is the paragraph that interested me.
"A recent B2B buyer survey showed that most senior...
Is A Google Penalty Really a Bad Thing - Or Is it Another Business Transformation Opportunity?.
Traditionally there have been 3 ways to get visitors to your website;
- Searches via Google (paid and SEO)
- Direct to your website (people...
COVID-19 Sends Digital Transformations Into Overdrive
I've just finished a day of meetings via Zoom.
I used to have a commute, to meet people in offices, to have meetings. Or have...
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