We see so many organisations who have an inside-out mentality.  It's all about new systems, new tools and efficiency.  In a way it is, if I can save you 100 Million as a company that's worth looking at.

That said, we recently went to a company and showed them how they can make 2 Billion in additional revenue from an outside-in view point which is a completely different viewpoint.  You may scoff and say, you could never make them make an additional 2 Billion!  Yes, but if we are only 10% as good as we say we are, that would still make many companies sit up and listen.