A recent report shows that approximately 86% of consumers view product reviews as an essential aspect when researching and selecting...

The trend for 'social commerce' had arrived long before this pandemic. Are the days when retail worked hard to get the consumer to the...

It's 4 years since Adam Gray and I, and then Alex Low formed DLA Ignite.  All of us left corporate roles and decided on the start-up...

Many years ago when eCommerce was in its infancy we in Europe took our lead from the west, in particular from the good old US of...

I've just finished a day of meetings via Zoom. I used to have a commute, to meet people in offices, to have meetings.  Or have telephone...

In the days before Covid19, when we could talk to people without social distancing.  For example, at a party. Let's say you are standing...

During this crisis have you noticed how much additional time you and the family are spending on social media? Can you recall the last 3...

Now, more than 50% of Google searches end without a click to other content WTF!!! Do yourself a favour and type into 'Google' a search...

If your relaxing over the festive period after a hard earned year in retail maybe you should take some time to take a look at the fashion...

e-Commerce is not what it was - Social Commerce is changing all that. B2B buying process has changed - Social Media is changing all that....

I stumbled (there's a business idea in that statement!) across this piece of research aimed at educating our next generation of marketing...

We are certainly seeing a turning point and the surveys which are a slower indicator starting to change. In the B2B Enterprise sector...

Things have changed since the introduction of "digital marketing".  Not so much the technology, but the way people buy. All of us have...

We see it many, many times, we say the same thing as everybody else.  We are number one, we are the biggest, here are our products, here...