A recent report shows that approximately 86% of consumers view product reviews as an essential aspect when researching and selecting...

I've been involved in eCommerce since the very early days, and during that time I've seen a lot of brands come and go, along with a whole...

It's 4 years since Adam Gray and I, and then Alex Low formed DLA Ignite.  All of us left corporate roles and decided on the start-up...

Wow hasn't the world changed. Covid19 has forced us to look at new ways of working. In Healthcare we were told that there is no way a...

I've just finished a day of meetings via Zoom. I used to have a commute, to meet people in offices, to have meetings.  Or have telephone...

In the days before Covid19, when we could talk to people without social distancing.  For example, at a party. Let's say you are standing...

During this crisis have you noticed how much additional time you and the family are spending on social media? Can you recall the last 3...

Now, more than 50% of Google searches end without a click to other content WTF!!! Do yourself a favour and type into 'Google' a search...

If your relaxing over the festive period after a hard earned year in retail maybe you should take some time to take a look at the fashion...

We are certainly seeing a turning point and the surveys which are a slower indicator starting to change. In the B2B Enterprise sector...

Things have changed since the introduction of "digital marketing".  Not so much the technology, but the way people buy. All of us have...

We see it many, many times, we say the same thing as everybody else.  We are number one, we are the biggest, here are our products, here...

I must apologise if you are looking for a quick fix to your website this article isn't it.  The reason for that is there are no quick...

When we see fashion shows we, OK maybe it's me, but I see models walking down the cat walk and I immediately think, "I will never wear...

In this article it talks about 5 things that can damage your brand.  The mistake it makes is that it still thinks that a companies...