PUSH.Pitch a product or serviceCold call for a meetingCold email for an introPULLContent delivering insightEngaging with other content...
When we are coaching our clients and taking them through the Social Selling Programme, we get to Creating Content.This for me is my...
Connection, Pre Pandemic. Prospect, research, phone, listen, talk, discuss, meet, discuss more, build the relationship, present, win...
Monday morning and the weekend got me thinking. I used to post corporate content on my account because that was what we were told to do....
My early sales career involved the printing and photocopier industry. Fast-paced, suit & tie, calls, calls, more calls, meetings,...
I have been asked by several people over the last few weeks about how I start to tell stories on my profile and my content. The answer is...
Over the years. Social media has changed. Various platforms have added some new and exciting functions and bolt-ons to adapt for the...
I start this story in the sport mode. Teamwork in sport and athletes has always been a big word and the obvious method to greatness. As a...
A term commonly used now in content and business process. I wrote an article back in late 2016 👇 FAIL TO PLAN....PLAN TO FAIL My point...
If you haven't seen it before this research is the Edelman Trust Barometer and it comes out every year, so you have a last year, this...
Today we can access and consume content anywhere, anytime, and on any device. We consume more content today than at anytime in history,...
You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
This research is pretty damning. The same with sales and marketing. Trust is pretty low for sales and marketing. Today I spotted a...
Trust is the currency for sales and marketing today and in the future. We trust certain brands and don't trust other brands. We trust...
Recently Adam Gray and I were in San Francisco - We stayed at a strangers house (AirBnB) we travelled around in strangers cars (Uber) and...
A friend of mine has a new job, nothing new in that. It's at a startup. They have a new way of doing an old process. This friend's job...