7/7/2020 8:32:55 AM Investing in Branding - What Does Research Say You Need to Do? By Tim Hughes If you haven't seen it before this research is the Edelman Trust Barometer and it comes out every year, so you have a last year, this...
6/22/2020 8:33:30 AM In a Very Crowded Social Space "Who Can You Trust? By Stephen Sumner Today we can access and consume content anywhere, anytime, and on any device. We consume more content today than at anytime in history,...
4/17/2020 9:08:49 AM Covid19 - Ways To Build Trust During Times of Change By Tim Hughes You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
2/21/2020 12:00:00 AM Incompetent, Unethical, Untrustworthy: How Citizens View Their Suppliers By Tim Hughes This research is pretty damning. The same with sales and marketing. Trust is pretty low for sales and marketing. Today I spotted a...
2/13/2020 12:00:00 AM Do People Really, Really Really, Trust Your Brand? - Try This Test By Tim Hughes Trust is the currency for sales and marketing today and in the future. We trust certain brands and don't trust other brands. We trust...
1/15/2020 9:21:13 AM Why HR Leaders Never Become the CEO, but Should By Tim Hughes HR is about people and communication. What is a business about? People and communication. Here we are in 2020 and there has been major...
12/17/2019 9:00:04 AM Are all you can eat department stores the future? By Stephen Sumner 2019 has been a tumultuous and defining year for the department store sector around the globe. With HoF, Debenhams, John Lewis, M&S,...
11/13/2019 8:57:42 AM Understanding The Nature Of Trust Is Only The Beginning By Tim Hughes Recently Adam Gray and I were in San Francisco - We stayed at a strangers house (AirBnB) we travelled around in strangers cars (Uber) and...
9/7/2019 10:46:52 AM "Trust me, I’m a Sales Rep" By Tim Hughes A friend of mine has a new job, nothing new in that. It's at a startup. They have a new way of doing an old process. This friend's job...
6/25/2019 10:11:21 AM Your Brand is Your Culture, So, you need to trust your employees. By Stephen Sumner I recently received a number of 'confidential' messages via social media from a number of extremely concerned employees from a well known...
5/29/2019 9:29:37 AM Why The Most Trusted Brands Will Also Be The Most Successful By Tim Hughes Trust was raised at a recent conference I attended. It was mentioned as the one single thing a "brand" and it's employees need to...
5/22/2019 12:00:00 AM the importance of being authentic. By Digital Leadership Associates "Anything that cannot be digitised or automated will become extremely valuable" - Gerd Leonhard, Technology vs Humanity 2016. He then...
5/6/2019 9:04:26 AM Social Trust, Where's Yours? By Stephen Sumner I've just been going through a number research data, and found an interesting one from 'Survey Monkey' in conjunction with 'Hootsuite'....
5/3/2019 8:25:49 AM Personalised Ads, Or just Downright Intrusive? By Stephen Sumner “The way ads are targeted today is radically different from the way it was done 10 or 15 years ago,” said Frederike Kaltheuner, who heads...
1/8/2018 8:04:42 PM Great teams thrive on trust By Peter Springett What's the single most important quality that contributes to successful teams? Trust. Here is some great research from Google, who know a...