Selling products, services or selling yourself? Start a blog today... One of my favourite modules of our training is the blogging...
The big news in the world of social in the last 48 hours was Zuck’s announcement that Facebook is prioritising “privacy”. He talked about...
There are a number of articles that say that sales and marketing need to be aligned. The buying process has changed and something with...
Great article by Mark Ritson in which he puts the case for (as with a number of things) the position of Chief Content Officer. Albert...
Before I start, this isn't a political post, if you want to get into a republican or whatever discussion you are wasting your time. This...
Content marketing is not new and is also easy. This blog is after all, content marketing. As consumers in the B2B or B2C world we are...
In this article it talks about 5 things that can damage your brand. The mistake it makes is that it still thinks that a companies...
Often in the world of social people think it's all about social selling, and in fact just transforming sales to social is just another...
This HBR article challenges people's perception on the difference between a strategy, an objective and action. The problem with social...
This article (From Oxford Economics and SAP) has a great data sample of 3,171 but only 3% of companies have actually digitally...
I decided that I wanted to buy a particular car, so I contacted by local garage, and they said "I'm sorry sir but you cannot afford it". ...
There is current legislation in Europe called "the right to be forgotten", which if i want to be removed from your database, you have to...
When Adam and I started Digital Leadership Associates (DLA) some 18 months ago we decided to be located in London. Probably because we...
So what you going to do? Mark Zuckerberg has spoken and Facebook (and Snapchat has followed suit) that friends and family will be...
It's interesting that many organisations fail to see the difference between "vanity metrics" and things that actually make a difference...