In it's latest series of updates Google seem to have gone back to it's, and the early webs roots. The most recent changes are suggesting...

I find myself drinking more and more coffee lately these days. I love oat milk lattes, can’t get enough of them. It’s not so much I like...

Why hasn't my video gone supernova 😭? Going viral should never be the main objective of your video marketing campaign (never ever!) but...

CONTENT.   Sometime you read a piece of content that sits with youand underpins why you do what you do, and what it meansto create...

Articles.The GOLD in amongst other great ways of building trust and giving back to your network and community to stand out from your...

One of the things that scares me about articles, is it's a least 5 years old in approach. We deal with CEOs every day, who have believed...

I spotted this article the other day, this is the paragraph that interested me. "A recent B2B buyer survey showed that most senior...

I've just finished a day of meetings via Zoom. I used to have a commute, to meet people in offices, to have meetings.  Or have telephone...

What a difference 8 weeks make. We started March with talk of lock down and we are totally transformed to digital and online.  Nobody is...

Now, more than 50% of Google searches end without a click to other content WTF!!! Do yourself a favour and type into 'Google' a search...

There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...

User intent is a hot topic right now for SEO and content marketing. But with AI, voice recognition and other disruptive technologies...

PPC is a great way to generate immediate traffic and boost sales. A marketer shouldn’t doubt the potential of Pay-per-click (PPC). But...

In eCommerce land we tend not to use the term 'leads' in relation to potential new customers, we politely refer to them as 'prospects',...

I stumbled (there's a business idea in that statement!) across this piece of research aimed at educating our next generation of marketing...

Let's be clear. SEO keywords still matter. Getting your H1s and your H2s aligned still matters.  But content is increasingly dominated...