3/1/2021 12:00:00 AM Why Talking About 'Adult Content' Has More To Do With Branding Than You Think. By Stephen Sumner In times of desperation retail brands dial up the 'Sale', or 'Offer' messaging. Whilst these are potential buying signals for consumers...
2/15/2021 10:23:18 AM How to Structure Your Demand Gen Team By Tim Hughes One of the things that scares me about articles, is it's a least 5 years old in approach. We deal with CEOs every day, who have believed...
2/10/2021 11:17:55 AM Over 80% of execs use social media as part of their decision making when choosing a vendor By Tim Hughes I spotted this article the other day, this is the paragraph that interested me. "A recent B2B buyer survey showed that most senior...
1/18/2021 12:01:47 PM 3 Ways to Help Yourself, 'Janet on Facebook' & Remain Front of Mind For All the Right Reasons! By Stephen Sumner Social platforms' are a very crowded place to be, so you need to be able to stand out. Today's headlines are 'Global Warming' and of...
11/30/2020 11:36:54 AM Content Discovery Vs Search - Where Does it Fit? By Stephen Sumner Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
1/21/2020 11:28:35 AM GDPR isn’t for Google or the IAB - but it is for you! By Stephen Sumner Britain's data watchdog has been criticised for failing to punish companies involved in what has been described as the UK's largest...
11/30/2019 6:37:58 AM Any Company that Relies on Google Search to Drive Revenue is in Trouble By Tim Hughes There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...
7/16/2019 12:00:00 AM How to improve Social SEO on Google. By Stephen Sumner A short view on how you can help to get your 'content' optimised for SEO on all search platforms. However, before we go into that I want...
6/24/2019 8:35:52 AM How Does Social Media Drive Website Traffic, Without Advertising? By Stephen Sumner Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
5/30/2019 9:20:32 AM What used to work in marketing isn’t working anymore. By Stephen Sumner e-Commerce is not what it was - Social Commerce is changing all that. B2B buying process has changed - Social Media is changing all that....
5/23/2019 12:00:00 AM 'Content Discovery’ is the start of the demise of Google, and Your Website!. By Stephen Sumner It might be time to realise that the advertising model that was originally thought up for the internet just doesn’t work anymore. The...