I read an interesting article over the weekend that discussed the change of approach in identifying future talent in sport. When you...
At my previous company we rolled out social selling across 4,000 people. Now it would seem pretty easy, here you have a way of selling...
A brief history of Marketing to date. In the 1930s there was advertising and (of course) nobody has access to the internet the only way...
Something has happened in the B2B world. We don't know what it is but marketers are saying to me "Marketing doesn't work anymore". This...
One of the things we try and do here at Digital Leadership Associates (DLA) www.social-experts.net is keep everybody abreast of what is...
It does not seem like good news for email marketing following the GDPR regulations came into place following the 25th May 2018. That said...
A large accounting software company, well it was actually their PR agency contacted me and they want a call about how to work together,...
One of the problems we are often asked about is "how do we get more leads and meetings?" and the answer is pretty simple. We activate...
Great article by Gartner about the merger of B2B and B2C marketing. While I would agree B2B marketing does not need to drive you to a...
Interesting research from Forrester about why people don't want to meet with salespeople. Two statistics that Forrester pull out is that...
My Co-Founder, Adam Gray and I have just returned from a back to back meetings and workshops in Singapore and Australia. One meeting we...
I was presenting yesterday and was explaining how many of today's modern marketing techniques are not fit for purpose. What do I mean?...
When Adam and I started Digital Leadership Associates (DLA) some 18 months ago we decided to be located in London. Probably because we...
I meet many companies and their sales teams and the one factor that stands out is the purchase of sales tools, that are given to the...
There is an old saying in sales that "people buy people". I think to a certain extent this is right, we have all purchased something off...
Regardless if you are Stateside or European, if you sell to European companies then you are required to comply with GDPR regulations. But...