12/27/2020 11:24:16 AM How the Birth of Welsh Mail Order & Social Media Might Just Help you in 2021? By Stephen Sumner It's been a defining year for sure, not only has this virus managed to upend business sectors of all kinds it's also accelerated the move...
10/26/2020 12:00:00 AM How has Social Changed The World of Sales and Marketing Post-Pandemic? 🌎 By Tim Hughes In this discussion, Melanie Gaboriault from Hootsuite and Simon Kemp discuss the latest report "Digital 2020 - October snapshot" which is...
8/16/2020 12:21:11 PM 'Stores' - "Where we're Going We Don't Need Stores" By Stephen Sumner I don't know about you but I've had a mobile phone forever! The last time I went into a 'phone shop' would be about 15 years ago. When I...
7/29/2020 10:36:46 AM Retail is in Triage & Can be Saved - It Just Needs to Focus on Behaviour. By Stephen Sumner The ubiquity of use and related obsession with carrying a mobile phone has changed behaviour and the dynamics around how consumers choose...
6/14/2020 11:26:04 AM Is Mobile Advertising Still Relevant Today? By Stephen Sumner A number of months ago I asked the question; Is Anything Going to Transform the Intrusive Ad Experience? It seems that it took a global...
2/17/2020 12:07:51 PM Is Anything Going to Transform the Intrusive Ad Experience? By Stephen Sumner People don't like the digital intrusive ad industry - no matter what your media buying agency tells you. If they did we wouldn't be...
1/21/2020 1:56:00 PM Is my Phone Designed for Adverts, or Digestible Content? By Stephen Sumner Despite the fact that more people are accessing publishers’ sites via mobile devices, publishers aren’t wringing their hands about the...
12/3/2019 12:00:00 AM Is your Mobile strategy shopping biased, or information biased? By Stephen Sumner The ubiquity of use and related obsession with carrying a mobile phone has changed behaviour and the dynamics around how consumers choose...
11/10/2019 2:43:53 PM Match day programs, are they still relevant in the digital age? By Stephen Sumner When I was growing up one of the best treats ever was to go to the 'match' and watch my team which is and always will be 'Manchester...
5/28/2019 11:26:46 AM If my Smartphone was 'Smart' it wouldn't interrupt me with Ads. By Stephen Sumner I don't know about you but I use my phone constantly, I am aware of how much I use it because each week it lets me know what my usage has...
5/4/2019 9:29:37 AM Mobile Advertising, Does it Really Work? By Stephen Sumner I'm not sure about you but when I read articles on 'Mobile Advertising' tricks, techniques, and gaming the ad blocker mechanism, I still...
6/3/2018 12:00:00 AM How Unscaled Companies Like @DigitalleadersA Are Rewriting The Rules Of Business And Policy By Tim Hughes This article is a book review and mentions the recent disruption from social, mobile and cloud. All technologies that have rapidly...