It all seems very plausible from the Martech suppliers sales pitch.  You have a pipeline problem you need more leads and meetings and you...

Millennials have power. We've just has a General Election in the UK, the outcome is not what we are discussing here. But ... Go to...

There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...

I had a check up recently at the Doctors, they take a blood test and then you get to find out, what is wrong and what is right with you....

To quote this article  "Gideon Spanier, global head of media at Campaign, writes on the changing face of the advertising industry, with a...

It never ceases to amaze me some of the things that people who work in marketing say to me. I was talking recently to a marketer when she...

There is a difference between Business to Business (B2B) and Business to Consumer (B2C) but the difference is getting closer and closer. ...

The problem with marketing is that there is this thing called the internet, oh and social media and that irritant called mobile come...

One of the issues with predicting marketing trends is that it is very easy to say that push marketing (sometimes called interruption...