Prior to 2020, the experience economy appeared to be booming. In the US, sales of spectator events, amusement parks, restaurants and...
Let's imagine you're sat in a bar, but this isn't just any bar, this bar is where you go to 'listen' to what people are saying about...
Today we take it for granted that at the click of the mouse we can talk to, be seen with, and connect to virtually anyone around the...
The current crisis has forced organisations to adapt rapidly to new realities, opening everyone’s eyes to new, faster ways of working...
"The report’s overall message is clear. Companies that have formal customer engagement initiatives outperform those that don’t. For...
Let me give you something to think about. If you had seen the following statement prior to this pandemic what would you, your leadership...
In this article from the Boston Consulting Group (BCG) they ponder this exam question, and I will answer it based on how we see the world...
"Intent data shows which leads or accounts are actively conducting research online. As they search, they’re scored on thousands of...
This is a great article by McKinsey, in summary it talks about this notion in business that IT drives transformation. Or that system...
As advertising has become increasingly dominated by the Facebook and Google duopoly, it would be easy to write off the print catalog as a...
One of our clients recently described a "social" organisation. A social organisation being one that is run on social. Social in sales,...
Is the Customer always right? Well it depends on whether you've made brand promises that you no longer deliver against I guess. If you...
Andy, My business partner and I had the opportunity to visit the Aston Martin museum in 2019, it was pretty inspirational. For me, the...
There are two critical factors with any change program and transformation. 1. Leadership buy-in and 2. Communicating that change In my...
We all know that our employees are our most important asset. Some of us even do something about it. Our business is about communication....
I was in Austria this week presenting to the Board of a customer of ours at one of their company retreats. Sitting in the airport in...