“I don’t know what to write about…” “why would anyone be interested in what I’ve got to say…” “I start to write content but then delete...
I had yet another Zoom call today with a client who has attended 2 separate, 1 to 2 hour ‘Social Selling’ ‘Masterclasses’ and are now...
When Sarah and I set up Crux we knew we wanted it to be a Social company from day 1. A company that showed the real personality of its...
In a recent article I wrote about the need for a “rich and diverse content mix” and a few people have been in touch about what that...
I've had many conversations with marketing copywriters in the past day or so about the significance of GPT-3, the new open source...
It's hard to keep track of the best articles about content these days. The whole things gone a bit meta. I mean how do you make your...
If you're a small business, and you enjoy blogging about what you do, why you do it, and sometimes 'how' you do it can be a great source...
Confession. I've steered clear of podcasts until recently. Partly the name itself, another one of those interwebby portmanteau...
It seems that every Healthcare solutions provider wants to teach us how to look after ourselves, and they all have different products and...
At work we've really upped our influencer and customer-advocacy program. It's taken us to 13,000 Instagram followers from less than 1,000...
Most articles claiming that influencer marketing is dead or dying are mostly wrong. I say mostly, because it is true that the...
Your content theme? What the heck is that? Put simply your theme is the overarching story that you want to tell on behalf of the...
'Creative ideas are tanking your content strategy' says this article from PR University. I couldn't agree more. I'd qualify this by...
If you think that content marketing and video marketing is just for consumers, think again. All the evidence shows that time-poor execs...
I love films and I love a good old-fashioned blockbuster. So the headline of this article grabbed me. A good old-fashioned look at the...
It still crops up in conversation. "We need more video". Variations include: "Our competitors use video a lot", and "My nephew doesn't...