"According to Edelman’s 2020 Trust Barometer, 92% of employees believe that their company’s CEO should be the one to speak out on issues of importance. Employees also believe that companies must be prepared to adapt in the light of changing circumstances and update their key stakeholders on a regular basis."

So CEOs I challenge you, the world has gone digital ... it is your time to be like the rest of the world and be digital.

I realise you are "busy", but we all know that is just an excuse.  Now is the time for you to show leadership and I'm really sorry to tell you, as you real off all the other excuses that your employees expect you to be on social to.

Covid-19 Has Transformed us to Digital

I recently interviewed Sophie Wade for my #TimTalk series and she said something interesting, which was

"I used to be in the business of "the future of work" but now we are in the future of work".

The world has gone Social 

Just look at this research from Simon Kemp.

"that 4.57 billion people now use the internet, an increase of more than 7 percent since this time last year. Social media users are growing even faster, up by more than 8 percent since April 2019 to reach 3.81 billion today."

"social media users around the world have both increased by more than 300 million over the past twelve months"

and there are "Big jumps in digital activity, especially in countries that have seen the strictest COVID-19 lockdowns"

This is your Leadership Moment.

While other analogue managers are going to stick with what they did in their 30s.  "It was good for me then, so it can be good for me now".  We so often hear.

Covid19 has accelerated the need to move to digital and social.

You know as well as I do that you and your team need to be fitter and stronger and have embraced digital and social by the time we get out of this crisis.  You also know that you need to lead the way.

Of course more excuses ..... look, I'll let you into a secret. We help companies like yours and people like you.

We can work, CEO to CEO and offer 1 to 1 mentoring and we can also coach and mentor your teams.  I've worked on transformation with social in middle and large companies, we understand the blockers, the politics and the excuses.

So how are you going to pay for this.  Of course, we are not a charity, which we have a clear business case to help you work out the "value".

Social Selling Business Case

These figures are a conservative estimate and obviously depend on your own ability to execute. But these figures will apply for an "average" salesperson.  If you are able to convert more deals and increase your win rate then the better the results.

We expect each of the people we train in social selling to be able to make (if they do what we say) at least one additional meeting per week.  Let’s assume that 4 of those meetings turn into proposals and you close 1 of those proposals.  That means you are closing one additional deal per quarter.  If your average deal size is $100,000, then each sales person is closing an additional $400,000 per year.  As sales team of 10 will create $4 million additional revenue per annum.  This isn’t a one off, this is every year. Forever!

The Low Risk Approach

Here at DLA Ignite, we are not pivoting, we have been transforming companies to use social and digital for four years.  We have the track record, we also know what when we run our social selling programs the results are repeatable and predictable.  In fact, we have done this so many times that we are a low risk option.

If you want to get out of this mess, maybe it’s time to talk to us. 

https://www.linkedin.com/in/timothyhughessocialselling/