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Procurement Time To Lead Is Now. Here's How To Take Advantage
In some recent research, a survey of 500+ professionals reveals where procurement must focus to establish leadership and earn executive...
Medtech and Pharma Sales Go Virtual
I remember when I left University a friend of mine took a job as a Medical Sales Representative, he was paid the most of us University...
How COVID-19 has pushed companies over the Technology Tipping Point—and Transformed Business Forever
For organisations there is now a rush to digital.
I'm not talking about systems change, I'm talking about, looking at the business "as is"...
How COVID-19 Created a New Kind of B2B Consumer in Just 90 Days
I've written before about how B2B (Business to Business) sales and marketing is like the cartoon character Wile E. Coyote. You...
Less Is More: Dealing With 2020's Marketing Budget Challenges
Spoiler alert!
If you don't want to know what the Gartner Spend summary says and you want to read it for yourself, don't read on.
For...
Why the ‘Henry Ford Moment of the Digital era’ is Here For Sales
Think About When You Buy Something - What Do You Do?
You go to Google and search. You check out social media. You read articles on social...
Marketers: Change how you Approach Social Media in the Post-COVID-19 World
A CEO told one of my team this week "we know something is wrong, we know the answer is social, but we don't know how to get there ..."
How Social Selling Sits With Your Objectives and Key Results (OKR)?
A CEO told one of my team this week "we know something is wrong, we know the answer is social, but we don't know how to get there ..."
We...
How CEOs Can Win the Fight and Transform to Win the Future
In this recent research from PWC they explain how CEOs have been given a licence to change and adopt to new working practices in the...
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