We talk to a number of companies that want to start social selling but are unsure where to start, so they start a SSI competition.

Who in the sales team has the highest Linkedin SSI score.

If you are not aware, SSI is a metric used by Linkedin.  It does not measure social selling, it measured the usage of Linkedin.  Linkedin is after all a business, so they want you to use their platform.

Many companies then become fixated on the SSI score and become busy fools rather than actually using social selling for ...... creating revenue.  Shock, horror, I know.

You cannot take a high SSI to the bank! 

I agree that an SSI score is an indicator, that maybe you are doing the right things.  Have the right behaviours, but we have seen so many companies where the staff have high SSIs but they are not selling anything.