5/23/2022 10:55:16 AM How to make sure your business is on the right side as the Digital Divide grows ever wider…and how to stay there. By Digital Leadership Associates We meet some amazing leadership teams from a wide variety of sectors and geographic locations, and it is astonishing how different, even...
4/11/2022 1:49:00 PM "Never in a month of THUNKdays": Edition #3...Community! By Digital Leadership Associates Hi, thanks for subscribing and welcome to edition 3 of Never in a Month of THUNKdays! This is a deep dive inside and around everything...
4/11/2022 11:01:50 AM Getting off the hamster wheel of traditional Sales, Marketing and BD and why its important to start today... By Digital Leadership Associates Before we start a Social Selling & Influence transformation programme with a new team, we run a Social Media Strategy development...
4/5/2022 8:46:50 AM Questions from the client base #7: "What is a 'Social Organisation' and why will becoming one help us..?" By Digital Leadership Associates I write a monthly column on Social Selling & Influence for OGV Energy, the UKs leading Energy Sector publication. This month I chose to...
3/7/2022 1:23:46 PM Never in a month of THUNKdays: Edition #1... By Digital Leadership Associates This is the first edition and introduction to 'Never in a month of THUNKdays! as it says on the tin, a deep dive inside and around...
2/14/2022 9:29:10 AM Is your Sales and Marketing relevant in 2022? How to get out of the analogue demand generation rut and win with digital – regardless of your sector. By Digital Leadership Associates “Customer preferences have been steadily shifting away from relying primarily on in-person interactions with sellers toward accessing...
2/7/2022 9:59:43 AM Chasing simple 'visibility' is killing your annual plan. How to convert visibility into influence, revenue and market dominance. By Digital Leadership Associates In recent articles and video, I mentioned the term “Qualified relevance”, a few people have been in touch about what that really means so...
1/10/2022 11:12:13 AM Beyond visibility....Using Social Media to create 'Qualified Relevance' for your business, and why this is important in 2022. By Digital Leadership Associates “So, why have you done the same thing month after month, year after year…posting bland, corporate content on Social Media that receives...
1/3/2022 12:41:39 PM Time to stop messing about in the margins and really get out of this Sales mess in 2022.. By Digital Leadership Associates Like many thousands of people, I got my Covid booster just before Christmas. The nurse that gave me the booster looked exhausted and...
12/29/2021 11:27:02 AM Questions from the client base #4: "How do I make my small commercial team more effective and efficient..?" By Digital Leadership Associates What was your first exposure to Sales, Marketing or Business Development...? Perhaps you did a degree and went to work for a large...
12/28/2021 3:37:13 PM Reflection and learning from Social Selling & Influence coaching in 2021...My top 3 for 2022. By Digital Leadership Associates What a year it's been… A year of ups and downs, stops and starts (and stop agains...!). The clank and creak of industrial wheels heaving...
12/27/2021 12:57:51 PM Questions from the client base #3: "What if all this Social Media stuff ends up all being about vanity…?" By Digital Leadership Associates Its an excellent question and one that we often find on the minds of leadership teams whenever we first meet them. Earlier this year we...
12/13/2021 5:03:30 PM Where you should be looking for Sales and Marketing clues for 2022... By Digital Leadership Associates It’s the most wonderful time of the year… I always enjoy the end of the year in business. Reflecting on the previous year and assessing...
8/23/2021 1:30:20 PM We don't all like the same foods and we don't all like the same Social Media content...the key is balance. By Digital Leadership Associates 2 weeks ago, I ran a poll asking what type of content you prefer to see in your feed. Thanks to everyone who took the time to contribute....
8/16/2021 9:53:58 AM Hiring a new Sales or BD person? Make sure they can operate effectively in a digital commercial world... By Digital Leadership Associates “You’re sending a 2019 seller into a 2021 firestorm and that’s a kill box for them…” A quote from the ‘Sarah Connor’ of modern Sales,...
8/16/2021 9:25:02 AM How do small service companies beat bigger competition with Social Selling & Influence..? By Digital Leadership Associates We are often asked in whether Social Selling & Influence really works for small service companies and whether it actually makes a...