3/11/2022 10:13:22 AM The Day Advertising Died By Digital Leadership Associates From the minute we wake up, to the minute we go to sleep. We are bombarded by advertising. From the screens we interact with...
11/3/2021 1:03:14 PM Consumer's Don't Think in Tech Silo's - Just Like You & Me. By Stephen Sumner Consumers are looking for 'hassle free' shopping experiences. Companies have translated this to mean more 'tech/digital' projects, when...
2/26/2021 11:39:50 AM Create INSIGHT and OPPORTUNITY in a crowded DIGITAL space. By Digital Leadership Associates Daily, I look around social media for messages of change, challenges, insight and information that tells me what the pandemic has meant...
10/21/2019 12:00:52 PM Do Digital Gift Cards Really Increase Loyalty? By Stephen Sumner Are you a business that uses digital gift cards? I came across the article in the link below that takes a look at the 'Gift Card' sector,...
10/8/2019 9:27:18 AM Moving the conversion dial from 3% to 19% By Stephen Sumner We’re now living in a state of “digital disruption.” This means technology has transformed work and business as we know it. Consumer...
9/13/2019 12:43:02 PM The People who can transform your business are not techies? By Stephen Sumner We write about it, we read all kinds of articles about it, we even attend conferences, Webinars, and internal meetings about it. This...
7/9/2019 10:29:50 AM Knowledge is power. By Digital Leadership Associates Only if it is shared. I am sure you have all heard this before. This is not ground breaking news. The World Wide Web changed the future...
6/5/2019 12:11:47 PM Your Agency's Got a Social Tracking Tool, But You Still Don't Listen, Why? By Stephen Sumner Social Listening, its not really anything new is it? Over the years I've worked on numerous brand realignment, and brand re-positioning...
5/10/2019 12:00:00 AM Are Big Health Care Brands Relateable, And Do They Have the Social Proof to back it up? By Stephen Sumner Healthcare is uppermost in our Covid19 world. It seems that the big providers of products might be having a boom time. I was a sickly...
4/29/2019 11:34:06 AM Voice Messages On LinkedIn, Useful or Just Downright Freaky? By Stephen Sumner Have to tried the latest voice message feature on LinkedIn yet? Recently I've been experimenting with sending a few of my 'new'...
6/2/2018 7:51:42 PM Automation Will Make Lifelong Learning a Necessary Part of Work By Tim Hughes I had a cold call the other day from "The British Chamber of Commerce" they were doing a survey about recruitment, skills and graduates....
10/10/2017 12:00:00 AM But, we have always done it this way. By Digital Leadership Associates Great read in HBR written by consultants at McKinsey. They discuss the optimal ratio of support staff to sales functions is around 55%...
8/11/2017 2:52:28 PM Decoding Silicon Valley's platitudes By Digital Leadership Associates It's refreshing to see journalists doing their job properly and probing the marketing platitudes of Silicon Valley's executives to try...
8/3/2017 12:00:00 AM Social is changing the way we buy - LinkedIn Report 2017 By Digital Leadership Associates Here's an interesting report commissioned by LinkedIn, focusing on US companies and clients including the usual stats on how top...