From the minute we wake up, to the minute we go to sleep.

We are bombarded by advertising. From the screens we interact with (smartphones, tablets, PC’s and TV's)

To the devices we listen to.

And brands are losing, as the world changes and we have more ways than ever of reaching people, brands are finding it harder to connect with them.

Trust has been been replaced by reviews, a more transparent and democratic alternative.

Advertising is being replaced by subscriptions but only with brands that have good or even great stories to tell. 

Enter social media.

An always on multi faceted pipe, that allows you to communicate your story to your respective customers 24/7.

And the personal brands are winning over the big boys..

Let's take a look at a well established brand like Nike and the Athletes it sponsors.

An always on multi faceted pipe, that allows you to communicate your story to your respective customers 24/7

Nike has 9m Twitter followers, compared to the sports people it sponsors that’s a drop in the ocean.

Serena Williams has 10.7m Twitter Followers.

LeBron James 50.9m.

and Christiano Ronaldo has 98m followers.

Nike ain’t even close to any of them!

On social, personal and people matter more.

Which is why you have the power as a company or brand to take your respective employees and give them a voice to be the next Serena of sales.

Or the LeBron of marketing.

You just need to trust them!

Advertising that relies on pattern interruption is losing fast to big stories that are told not just by you, but held true by your followers as well.

Persistant, consistent, contextual stories at the speed of thought!

In social selling we sell THROUGH our networks, not TO our networks.

And by showing up everyday and helping support and nurture your audience you inspire long term trust, which trumps the short termism of advertising. 

Established brands know that in order to win they need to adopt to pipes and subscriptions. 

And move away from antiqued advertising models.

Take Disney for example in following the Netflix subscription model.

They have built a mini eco system and follower network at scale. Keeping their user base inside their own ecosystem.

The beautiful thing about social media is you can do this too. At an even bigger scale, with even less brand power.

By developing your personal brand and positioning yourself as a thought leader who provides value to your audience. 

You can build a pipe and a following that eclipses any kind of advertising

Where you can be contextual at the speed of thought

Because your audience advertises for you.

Big brands know this and the smart ones are adapting.

The beauty is, that there has never been more power at the hands of the user to influence their customers buying decisions than now.

And you don't even have to advertise.

See the ultimate goal of adverting is to be completely contextual and it can't keep up with the speed of social media in that regard.

Where you can be contextual at the speed of thought!

What are you waiting for?

Go create and build a real community.

One that advertises for you!