Our Sales processes were written in a time when we worked in analogue - the world has moved to Digital, does this mean all of valuable...
In my second book "Smarketing - How to achieve competitive advantage through blended sales and marketing" (sorry about the shameless...
It's amazing to me how often writers and articles are behind the curve. This article talks about the "Smarketing" concept, when in fact...
When Adam, Hugo and I got together with the idea to write the book "Smarketing - How to achieve competitive advantage through blended...
In our new book "Smarketing - How to achieve competitive advantage through blended sales and marketing"; Adam Gray. Hugo Whicher and I...
There are a number of articles that say that sales and marketing need to be aligned. The buying process has changed and something with...
When, Adam, Hugo and I started writing our new book "SMarketing" which is available from Amazon on the 1st October we spent time...
While this article is a bit "fluffy" it's talks about "why", rather than a "How", it does add to the debate and the fact of the matter is...
With senior business leaders and world leaders gathering in Davos last week. It's a time to reflect and see that we are in the golden...
It's 2018 and we should stopped writing 2017 by now and we should have full alignment between sales and marketing. I recall being told...