The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the...
One of the things that scares me about articles, is it's a least 5 years old in approach. We deal with CEOs every day, who have believed...
I spotted this article the other day, this is the paragraph that interested me. "A recent B2B buyer survey showed that most senior...
Traditionally there have been 3 ways to get visitors to your website; Searches via Google (paid and SEO)Direct to your website (people...
I've just finished a day of meetings via Zoom. I used to have a commute, to meet people in offices, to have meetings. Or have telephone...
What a difference 8 weeks make. We started March with talk of lock down and we are totally transformed to digital and online. Nobody is...
There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...
PPC is a great way to generate immediate traffic and boost sales. A marketer shouldn’t doubt the potential of Pay-per-click (PPC). But...
A short view on how you can help to get your 'content' optimised for SEO on all search platforms. However, before we go into that I want...
I've written a few blog post about how Websites for both B2c and B2b are starting to lose the lustre when it comes to being the first...
There is a lot of rubbish written about SEO, mainly by people who want to sell you SEO services. If somebody makes something sound...
One of the things about SEO is that SEO agencies always make it sound hard, when of course it isn't. How else will they to get you to...
We are certainly seeing a turning point and the surveys which are a slower indicator starting to change. In the B2B Enterprise sector...
This article is mainly B2C, which is partly different to the B2B world I live in, I suspect it's an agency trying to make work for...
This is an excellent article by Brian Solis which confirms what we have been saying now for 4 months or so. The buyer (in B2B and B2C)...