2/15/2021 10:23:18 AM How to Structure Your Demand Gen Team By Tim Hughes One of the things that scares me about articles, is it's a least 5 years old in approach. We deal with CEOs every day, who have believed...
2/10/2021 11:17:55 AM Over 80% of execs use social media as part of their decision making when choosing a vendor By Tim Hughes I spotted this article the other day, this is the paragraph that interested me. "A recent B2B buyer survey showed that most senior...
5/23/2020 11:47:03 AM COVID-19 Sends Digital Transformations Into Overdrive By Tim Hughes I've just finished a day of meetings via Zoom. I used to have a commute, to meet people in offices, to have meetings. Or have telephone...
5/22/2020 2:58:56 PM How to Generate Leads in a Competitive Digital Landscape By Tim Hughes What a difference 8 weeks make. We started March with talk of lock down and we are totally transformed to digital and online. Nobody is...
1/14/2020 11:18:25 AM You create the content and Google get the benefit - is that right?. By Stephen Sumner Now, more than 50% of Google searches end without a click to other content WTF!!! Do yourself a favour and type into 'Google' a search...
11/30/2019 6:37:58 AM Any Company that Relies on Google Search to Drive Revenue is in Trouble By Tim Hughes There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...
5/9/2019 9:10:53 AM SEO Keywords Are Still A Blunt Tool, And You Know What They Say About Tools? By Stephen Sumner I've written a few blog post about how Websites for both B2c and B2b are starting to lose the lustre when it comes to being the first...
1/15/2019 10:55:58 AM The Worst SEO Mistake You Can Make By Tim Hughes There is a lot of rubbish written about SEO, mainly by people who want to sell you SEO services. If somebody makes something sound...
12/13/2018 9:29:33 AM SEO Predictions & Trends for 2019 By Tim Hughes One of the things about SEO is that SEO agencies always make it sound hard, when of course it isn't. How else will they to get you to...
10/3/2018 7:58:04 AM 8 Business-Critical Digital Marketing Trends for 2019 By Tim Hughes This article is mainly B2C, which is partly different to the B2B world I live in, I suspect it's an agency trying to make work for...
7/24/2018 12:00:00 AM Consumers Are Obsessed With Digital Research And Are Reshaping Customer Journeys As A Result By Tim Hughes This is an excellent article by Brian Solis which confirms what we have been saying now for 4 months or so. The buyer (in B2B and B2C)...