2/15/2021 10:23:18 AM How to Structure Your Demand Gen Team By Tim Hughes One of the things that scares me about articles, is it's a least 5 years old in approach. We deal with CEOs every day, who have believed...
2/10/2021 11:17:55 AM Over 80% of execs use social media as part of their decision making when choosing a vendor By Tim Hughes I spotted this article the other day, this is the paragraph that interested me. "A recent B2B buyer survey showed that most senior...
11/30/2020 11:36:54 AM Content Discovery Vs Search - Where Does it Fit? By Stephen Sumner Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
1/21/2020 11:28:35 AM GDPR isn’t for Google or the IAB - but it is for you! By Stephen Sumner Britain's data watchdog has been criticised for failing to punish companies involved in what has been described as the UK's largest...
1/14/2020 11:18:25 AM You create the content and Google get the benefit - is that right?. By Stephen Sumner Now, more than 50% of Google searches end without a click to other content WTF!!! Do yourself a favour and type into 'Google' a search...
11/30/2019 6:37:58 AM Any Company that Relies on Google Search to Drive Revenue is in Trouble By Tim Hughes There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...
9/9/2019 1:02:03 PM More than 50% of Google searches end without a click to other content By Stephen Sumner Search is great, but only if you know what you're looking for which is why 'content discovery' is a critical part of the 'Alphabet' owned...
6/4/2019 1:57:07 PM Can Social Media Boost eCommerce Conversions for B2C? By Stephen Sumner In eCommerce land we tend not to use the term 'leads' in relation to potential new customers, we politely refer to them as 'prospects',...
5/29/2019 10:00:53 AM Social Context for Advertising - WTF!! By Stephen Sumner I stumbled (there's a business idea in that statement!) across this piece of research aimed at educating our next generation of marketing...
5/23/2019 12:00:00 AM 'Content Discovery’ is the start of the demise of Google, and Your Website!. By Stephen Sumner It might be time to realise that the advertising model that was originally thought up for the internet just doesn’t work anymore. The...