10/14/2020 11:09:08 AM A Sales Enablement Conundrum: Who’s Coaching the Coach? By Tim Hughes I often get contacted by people to go into the business and give a one hour session on social / digital / remote / virtual selling. It's...
7/11/2019 1:49:57 PM What Is Sales Enablement and Why Does It Matter? By Tim Hughes What is Sales Enablement? It’s a question I ask many people. I then ask the person to answer the question without mentioning some type of...
6/18/2019 5:55:49 PM Why Technology Decisions Lead to Digital Transformation Exhaustion By Tim Hughes There is a saying that if you have a hammer everything is a nail. The same with digital transformation. The Marketing funds sit with the...
6/17/2019 1:24:15 AM What’s Really Driving Disruption (It’s Not Technology) By Tim Hughes I'm sitting writing this in San Francisco, while Adam and I have meetings with a number of companies. One of the things that is telling...
6/8/2019 10:21:37 AM How Can We Build Trust In Marketing? By Tim Hughes The last week I've been in Joplin onboarding a new reseller. One of the things we did while out there was go to a baseball game with the...
5/30/2019 5:23:41 AM Digital Transformation Has Lost Its Meaning By Tim Hughes If you look online or search for the hashtag #digitaltransformation you will see that everybody is doing it. Every supplier is doing it....
5/23/2019 12:00:00 AM Features and Benefits No Longer Sell. But This Will By Tim Hughes I remember when I did my Miller Heiman training, some 25 years ago, I was told to sell benefits not features. I worked at ICL...
5/11/2019 10:02:42 AM To Stay Competitive, Agencies Must Mimic Consultancies By Tim Hughes My business partner Adam Gray tells a story. Say you have a really bad knee and you need surgery and you find somebody who says she or he...
5/10/2019 5:57:59 AM Digital Transformation Isn't A Product; It's A Lifestyle By Tim Hughes We so often see Digital Transformation peddled by tech vendors and consultants. (Sold by companies that have not digitally transformed...
5/8/2019 12:00:00 AM How the Digital Age is Transforming the Sales Process By Tim Hughes I think everybody understand that digital is transforming the world. The internet, social media and mobile has changed the way we buy,...
5/3/2019 5:22:07 AM How to Build Your Employer Brand on LinkedIn By Tim Hughes This article below is sad, because it's actually "just" a sales pitch for LinkedIn (LI). Obviously not a surprise, don't forget that LI...
3/30/2019 6:04:58 PM If Your Employees Aren't Learning, Your Company Could Fall Behind By Tim Hughes One of the things I don't understand is the lack of investment people are willing to make in their companies staff. We hear all the time...
7/20/2018 9:34:16 AM The Impact of a Failure to Differentiate By Tim Hughes We see it many, many times, we say the same thing as everybody else. We are number one, we are the biggest, here are our products, here...