There is a saying that if you have a hammer everything is a nail.
The same with digital transformation. The Marketing funds sit with the IT suppliers and "digital transformation" is the next wave of IT change. There is a problem with this. In the past the wave was technology driven. Unix, Relational Databases, Linux, Network Computer, Client Server, the Internet, Mobile .... all this was technology changing the world.
Now here's a thing.
Digital transformation isn't about technology, it's about people and process. Digital affords us the ability to work differently, work more efficiently and work more effectively. Of course, IT might help this. But if you look at sales, a "Sales tech Stack" can be the best in the world, but if you haven't taught your sales team to be social, you are wasting your money. You will have the worlds best spammers. You won't increase sales, in fact you might decrease sales.
A fool with a tool is still a fool.
As a business leader, this isn't about cloud, SaaS, IOT, blockchain, it's about doing this differently, getting more for less. There will be many suppliers out there that will say something different and will then try and sell you their IT system.
What we don't need is more IT and more "stacks" what we need is to support / activate our people to work better in this new digital age.
Organizational exhaustion is the deadliest enemy of companies undertaking digital transformation. It may be hard to believe, but one reason this happens is that companies do a lot of work to prepare for an unknown objective. Therefore, they effectively dissipate their commitment, resources, money and energy in areas that don’t bring value. This exhaustion prevents companies from completing their digital transformation journey. Let’s look at why and how this happens, and I’ll share how to avoid it. The remedy likely will seem counter-intuitive, and it goes against all that technicians believe. But it works.