If you are new to some of my blogs, then I take the most up-to-date research and break it down into bite sized chunks and then add some...

This pandemic has triggered an exodus of companies to accelerate into the digital space. Its impact on businesses has been on four...

In Greek mythology, Apollo, god of poetry and prophecy falls in love with the beautiful Cassandra. Daughter of the king and queen of...

I was recently talking with Jill Christensen about employee engagement  The question was raised "do employees work hard at home?" and the...

When modern marketing started back in the 1980s you only had a few “tools” available to us. Advertising, using the phone, so cold calling...

When I talk to people about digital transformation the conversation soon turns to customer experience.  The trouble for many companies is...

The thing about Account Based Marketing (ABM) is that it's a new way of doing business, but people approach it using old tools and...

I had a cold call the other day from "The British Chamber of Commerce" they were doing a survey about recruitment, skills and graduates....

Good point made in this article that startups (like ours) run in the Cloud.  There is no debate, why on earth would we want servers and a...

Brian raises an interesting point that digital transformation isn't about digital.  Digital after all is about IT, Cloud, SaaS or...

I read this article with interest as i assumed it would put the "IT" side of the story on how to implement a Digital Transformation. ...

This article by Quartz looks into the crystal ball of a future with AmazonGo, sensors, smartphones, cloud computing. What we do know is...