5/30/2023 11:52:39 AM Help, I Can't Advertise My 'Adult' Toys! By Stephen Sumner The 'adult' product industry say they're struggling to be able to 'market' their products on social media because of the naughty word...
5/30/2023 11:30:07 AM How To Solve (part of) The Retail Inflation Dilemma For Consumers! By Stephen Sumner Retail prices continue to remain stubbornly higher, there's even talk by the UK Government about retailers introducing price caps - crazy...
5/2/2023 9:32:02 AM GROWTH STRATEGIES: Whilst Your Still Thinking 'Macro' They Operate 'Micro'. By Stephen Sumner It took over 100 years for 'mail order' to reach 10% of retail sales - but when eCommerce arrived it took just 10 years. You don't need...
3/28/2023 9:26:11 AM Can 'Social Selling' Combined With Chat GPT Be The Game Changer? By Stephen Sumner It's no secret that Google's dominance in paid search has been under threat as the 'intrusive' marketeer moves ad spend into 'Social...
3/28/2023 9:06:29 AM 'Why A Fool With A Tool Is Still a Fool' By Stephen Sumner A lot of 'future change makers' (maybe you) are now in the workplace. These are the guys and girls who know nothing other than a digital...
3/21/2023 9:58:33 AM A Bot Goes Into A Bar And Buys A Drink - With Your Money!! By Stephen Sumner I don't know about you but today we seem to be constantly bombarded with intrusive ads from everywhere, my personal bug bear is the...
3/16/2023 11:12:05 AM Why Pure-play Retail Needs To 'Think Outside The Box'. By Stephen Sumner Let's be honest with ourselves, physical retail adopted the homogenisation and the blandness of 'corporate multiple retailing' long...
3/16/2023 10:38:14 AM Are Pure-play Retailers Immune To The Issues Facing Their Physical Retail Counterparts? By Stephen Sumner Traditional retailers that failed to recognise the potential impact of eCommerce have been seeing casualties for well over a decade. This...
2/28/2023 2:52:06 PM Teams That Are Great At A 'Retail Warm Up' Do This. By Stephen Sumner What’s a ‘Retail Warm Up'? The answer is; When consumers choose one channel to get warmed up over a brand and go on to make a purchase...
2/28/2023 2:40:52 PM One Of The Hardest-to-find Items In Retail Right Now Is a Chief Executive. By Stephen Sumner What do Tomatoes, Peppers, and Cucumbers have in common? One of the hardest-to-find items in retail right now is a chief executive. It's...
2/7/2023 12:42:50 PM WTF Is Consumer Hedonomics & How Do You Leverage It For Growth? By Stephen Sumner A "Growth' mindset is defined as a leader who encourages teams to work across the company, fostering an agile culture of collaboration...
2/1/2023 2:01:07 PM SEO Is Dying - Long Live AI Chat & Content. By Stephen Sumner Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
1/19/2023 10:47:58 AM Are You A Business That Uses Digital Gift Cards - If So 'What's The ROX?' By Stephen Sumner The global digital gift card market size was valued at $ 258.34 billion in 2020, and is projected to reach $ 1,101.03 billion by 2030,...
1/5/2023 2:33:51 PM How To Inject A Startup Mentality Into A Retail experience, Without Budget-Crushing Investment. By Stephen Sumner As far as 'experiences' go physical retail (pre-Covid) in my opinion seems to have leaned too far into the transactional experience...
1/5/2023 2:08:32 PM Retail Needs A 'Front Of Mind' Strategy For 2023 and Beyond - Here's a Thought! By Stephen Sumner ROX is the new ROI: Prioritising customer experience. Consumers have more power over your company’s success or failure than ever before,...
12/21/2022 11:49:18 AM Want To Know The Retail Gossip This Week? - It's All On Social Media. By Stephen Sumner In the not too distant past if a rumour started about a retail company it probably took an industry magazine or a national newspaper to...