I Can't believe I'm Saying This But - Who Remembers 'Arcadia'?
Back in the 1990's a movement via something that quickly became known as 'being online' was gradually taking place, this was the birth...
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Why '20th Century' Command & Control Hierarchy Is No Longer Fit For Purpose in Retail.
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Too often, companies have heads of innovation who report to a senior vice president, who in turn reports to a C-level executive like a...
If You Hire For Growth Then Hire For 'Growth' - Not More of The Same!
Pre-Covid CMOs were required to focus on being customer-centric and data-driven while offering personalised strategies.
As the role...
Why Digital Initiatives Should Add Customer Value - Not Just Be A Gimmick For Xmas.
American fashion company, Ralph Lauren has leveraged its highly recognised brand and innovated its use further into the digital space.
Is Retail Really Leveraging It's Key Customer Valued Assets?
According to 99 Firms Ecommerce Statistics, – the agency predicted an increase of up to $4.13 trillion in global retail e-commerce sales...
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