ROX is the new ROI: Prioritising customer experience.

Consumers have more power over your company’s success or failure than ever before, and it’s time for a new (well revised) metric that captures the return on your investment in them.

If done in the right way a magazine style catalogue (not just product, but engaging content) can help keep a brand front of mind. It can assist with the consumer learning more about product & brand discovery, and it can help move consumers through additional channels - including your physical store.

Something ASOS have been doing for years.

The modern consumer has changed. The internet and social media channels have fundamentally changed the way people evaluate brands and products when they make buying decisions, recruitment decisions and all interactions. 

Long before you are contacted. The modern consumer has been on a self-driven journey where they research, ask questions and jump to conclusions about you, your products and your brand.

Once you’ve created that engaging magazine style content you can then use it as part of a content led strategy on social media.

Do you want to know how to promote them without a GDPR compliant database?

Do you want to know how to cut down your mailing cost and send to people who are already interested?

Do you want to know how you can get them in front of the folks who are really in tune with your brand & product?

Do you want to reduce your marketing cost - apologies rhetorical I know?

Once you really understand the ‘Superpower’ with a Social Strategy for ANY channel you will see that all options should be a key part of the retail recovery playbook.magazine style.

If you would like to better understand how a Social strategy can energise your business growth speak to the team at DLA Ignite and tell them I sent you.