Have the Differences Between B2B and B2C Marketing Disappeared?
There is a difference between Business to Business (B2B) and Business to Consumer (B2C) but the difference is getting closer and...
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Why Brands want a relationship with you, not their distributor.
Would you buy a Mattress direct from the manufacturer rather than going to the retailer?
It's no secret that many brands are looking to...
LinkedIn, Isn't For B2C, Right? - Wrong!
People go on LinkedIn to connect with employers, find jobs and discover new companies they'd like to join. So says the writer of the...
Are you Listening and Engaging with Clients or Still Just Broadcasting?
Knock, knock.
Who's there?
Adore.
Adore who?
Adore is between us. Open up!
When I was a child, "Knock Knock" jokes...
Microsoft Reports that LinkedIn is Seeing 'Record Levels of Engagement'
I was speaking at a Martech conference this week and 50% of the audience was business to consumer (B2C), while I work in the world of...
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