Why Brands want a relationship with you, not their distributor.
Would you buy a Mattress direct from the manufacturer rather than going to the retailer?
It's no secret that many brands are looking to...
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LinkedIn, Isn't For B2C, Right? - Wrong!
People go on LinkedIn to connect with employers, find jobs and discover new companies they'd like to join. So says the writer of the...
Are you Listening and Engaging with Clients or Still Just Broadcasting?
Knock, knock.
Who's there?
Adore.
Adore who?
Adore is between us. Open up!
When I was a child, "Knock Knock" jokes...
Microsoft Reports that LinkedIn is Seeing 'Record Levels of Engagement'
I was speaking at a Martech conference this week and 50% of the audience was business to consumer (B2C), while I work in the world of...
What Can Kylie Jenner Teach Us in B2B Sales and Marketing?
I'm sure if you have got past the headline and got this far, I'm sure you are thinking that Kylie Jenner cannot teach you anything.
I'm...
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