I have been doing some deep dive 'go to market' research for a client of mine around those pesky 'yoots' known as the 'Gen Z people'....
From what I can evidence prior to this crisis it seemed that CMO's and marketing teams have simply become the digital communication...
There is a growing online trend happening called #TurnOffAdTech, and I have to say it's long overdue, and is rapidly gathering momentum,...
"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
The discrediting of an unqualified "expert" - found to have cut-and-pasted the same evidence for several different cases - has led to the...
Some months ago via Social Media (Twitter, then LinkedIn) I met someone who seemed to resonate the same concerns around the massive...
I was reading this article by the wonderful Mark Schaefer (click here) for the article, in the piece he discusses why industries need to...
I'm not sure if your aware of the recent trend report from Gartner and Forrester, both agreeing that the traditional buying process has...
We speak to a lot of brands about 'Social Media' and how we can help train, teach, and empower them to really take control of the social...
The latest (April 2019) data from Data Reportal tells us Global internet users grew by 8.6 percent over the past 12 months, with 350...
If you're a regular reader of my Blogs you will see I've written a number of articles about so called 'Influencers' and the rise of...
I've just been going through a number research data, and found an interesting one from 'Survey Monkey' in conjunction with 'Hootsuite'....
It's pretty well documented that customer reviews can significantly increase click through and conversion rates. The're used quite a lot...
“The way ads are targeted today is radically different from the way it was done 10 or 15 years ago,” said Frederike Kaltheuner, who heads...
Having had time to review the recent data points from April 2019 via 'Data Reportal' (link below) it seems that web growth, internet...
PwC’s 21st annual CEO Survey published at the World Economic Forum in Davos shows that 69% of UK CEOs believe emerging technology and...