8/25/2020 5:42:54 AM The Acute Moment Has Passed, Time To Manage The Chronic Disruption Of COVID-19 By Tim Hughes As we come out of lockdown and tentatively move towards living with Covid19. I won't say normality, as I don't think we will ever go back...
7/29/2019 1:13:12 PM Why You Can't Afford Me! By Stephen Sumner Do you spend your marketing budget on digital advertising? If you do you'll have seen the cost of those ads going up, factor in circa...
7/19/2019 10:15:34 AM Why Earned Attention is better than Paid Attention By Stephen Sumner PPC is a great way to generate immediate traffic and boost sales. A marketer shouldn’t doubt the potential of Pay-per-click (PPC). But...
4/30/2019 12:00:00 AM Just How Relevant Is Paid Media Today? By Stephen Sumner Alphabet shares fell about 7% after Google’s parent company reported revenue that fell below analyst estimates for its first-quarter...
1/16/2019 3:18:22 PM Shouldn’t the 94% that aren’t clicking ads be the focus of businesses efforts rather than the 6% that are clicking ads? By Adam Gray My business partner Tim Hughes sent me the following article the other day asking me to make comment on it....
10/3/2018 7:58:04 AM 8 Business-Critical Digital Marketing Trends for 2019 By Tim Hughes This article is mainly B2C, which is partly different to the B2B world I live in, I suspect it's an agency trying to make work for...
6/28/2018 8:58:46 AM Halfway Through the Year and the Top Line Number Is off….How Can You Get Back on Track? By Tim Hughes Something has happened in the B2B world. We don't know what it is but marketers are saying to me "Marketing doesn't work anymore". This...
8/31/2017 6:58:31 AM I'm So Sorry as a Brand you Feel the Need to Advertise By Tim Hughes The stats below are pretty chilling, let's face it, nobody likes advertising. But as so often with the position with regard to digital...