A lot of 'future change makers' (maybe you) are now in the workplace. These are the guys and girls who know nothing other than a digital...
What’s a ‘Retail Warm Up'? The answer is; When consumers choose one channel to get warmed up over a brand and go on to make a purchase...
What do Tomatoes, Peppers, and Cucumbers have in common? One of the hardest-to-find items in retail right now is a chief executive. It's...
Ever seen those post on LinkedIn that start with 'I don't normally post on here but'? These tend to be from what I call 'passive' not...
I'm constantly amazed at people who are talented marketeers, who when they arrive at work forget to think about why they are on social...
A study by the Edelman Trust Barometer found that 67% of consumers trust “company technical experts,” while only 43% trust CEOs. We see...
Every week we meet management teams from across sectors and across the globe. Every single one of them tell us that they have great...
I started out professional life in Electrical engineering. I worked in Offshore Drilling for 16 years and then moved into Health, Safety...
If you were sat in a bar, or coffee shop after you had a meeting with a potential new client (go with me) and they entered said...
I don’t want to post personal content on Social Media… We hear this a lot, but it’s a distraction and you’ve missed the point. An...
What do retail multiples do? - they buy other failed multiples, add them to the offer and then lose the brand connection and relevance to...
One of the most important and powerful documents I read last year came out in September and it’s been within arm’s reach ever since. I’ve...
Times have been tough in several sectors over the past few years and retail is without doubt one of them. Covid, Brexit, continual rise...
What is digital transformation? Marc Benioff, Chairman and co-CEO of Salesforce came up with a good definition…(link to article below)...
When we look back and ask the pre-Covid19 question about business transformation I think it will be safe to say that it was the virus...
In my opinion far too many companies spend too much time trying to 'revive the dead' instead of 'giving birth' to new opportunities -...